The competition is increasingly fierce. We know the importance of packaging to catch the consumer’s attention. Therefore, it is a must to offer something always new and able to produce an attractive product for the client, winning the “war on the shelf” with the other competitors, at first sight.
A unique material able to impress the most creative and inspired open minds
Light, light and light again. Shining flashes for a unique brand awareness. If you look for something to be noticed and to bring your product at the center of attention, this is the solution.
Suppose to show your sparkling bottle dressing a gold, or silver or only black (…so to speak.…) glitter hood during a party or on the shelf? The surprise and the curiosity for something never seen before are indisputable. All eyes will be onto that bottle, because so glamour, attractive and amazing.
Why be ordinary when it is possible to be unique?
Glitter is part of an innovative project named MadLab, a concept of inspirations supposing to use atypical materials and technologies far away from the traditional philosophies for the wine packaging. When the project was born, there were so many question marks to solve related to the production process and the reaction of the market to using something unusual for the wine and sparkling closures. The innovative expertise of the group and circumstances transform an idea into a real fact, proposing Glitter.
La Cantina Pizzolato (Italy):
more attention to detail with Glitter
“… In the case of M-USE we started with the analysis of our consumers for sparkling wines, discovering that they are for the most part women between 30 and 45 years old. They are social addicted and beauty seekers. Starting from this point the intuition to transform the classic bottle glass into an object of desire, a design item, which M-use wants to satisfy not only immediately but also after drinking its product. The keen research and attention for details was then applied to the quality of the “dressing” itself, both capsule and label, which led to the choice of a fully glittered outfit in order to give even more light to the glass itself as well as to the wine.
The woman who buys M-USE not only brings home a good organic wine but also an object of sustainable design that will make her beautiful daily life at home”.
Sabrina Rodelli – Sales Manager
La Cantina Pizzolato Srl